Christian DIOR and fragrances

1947	Birth of Christian Dior's first fragrance with "Miss Dior" created by Paul Vacher.
1948	Creation of the "Parfums Christian Dior" company, directed by Serge Heftler-Louiche, childhood friend of Christian Dior. From this date, the ads are conducted by René Gruau.
1949	Launch of "Diorama", first creation by Edmond Roudniska
1953	Launch of "Eau Fraîche" by Edmond Roudniska
1955	Launch of first lipsticks
1956	Launch of the famous "Diorissimo" by Edmond Roudniska
1963	Launch of the "Diorling" fragrance
1966	Launch of the first Eau de Toilette for men, "Eau Sauvage" by Edmond Roudniska
1968	The Company "Christian Dior Parfums" is purchased by the "Moët-Hennessy" Holding
1969	Launch of the first Christian Dior makeup line
1972	Launch of the "Diorella" fragrance, created by Edmond Roudniska
1973	Launch of the first skin care line: HYDRA DIOR
1979	Launch of "Dioressence" - created by Edmond Roudniska
1984	Launch of the "Eau Sauvage Extrême" Eau de Toilette - created by Edmond Roudniska
1985	Launch of "Poison" on the initiative of Maurice Roger, president of "Parfums Christian Dior". "Poison" becomes a worldwide best-seller
1988	The couture and fragrance activities, seperated in 1968, are reunited in one group that becomes the most important international luxury goods group - Launch of "Fahrenheit"
1991	Launch of "Dune" in the moors of the French Basque coast
1994	Big success for the lines "Tendre Poison", "Hydra Star" and "Esprit de Dune"
1995	Launch of "Dolce Vita"
1996	Death of Edmond Roudniska
1997	Launch of "Dune pour homme" Eau de Toilette
1998	Launch of "Eau de Dolce Vita" and "Hypnotic Poison"
1999	Launch of "J'adore" - created by Calice Becker
2001-2002	Launch of "Dior Addict" and "Higher"
2004	Launch of "Pure Poison" and the Eaux de Cologne for men ("Bois d'argent," "Eau Noire", "Cologne Blanche")
2005	Launch of "Miss Dior Chérie"
2005	Launch of "Dior Homme"
2006	François Demachy is appointed director for olfactory development of fragrances and cosmetics at LVMH
2006	Launch of "Rouge Dior" with Monica Bellucci
2006	Launch of "Pure Poison Elixir"
2007	Launch of "Fahrenheit 32"
2007	Launch of "Midnight Poison"
2007	Launch of "Collection Particulière" "Passage 4" / "Passage 8" / "Passage 9"