Christian DIOR and fragrances

Birth of Christian Dior's first fragrance with "Miss Dior" created by Paul Vacher.

Creation of the "Parfums Christian Dior" company, directed by Serge Heftler-Louiche, childhood friend of Christian Dior. From this date, the ads are conducted by René Gruau.

Launch of "Diorama", first creation by Edmond Roudniska

Launch of "Eau Fraîche" by Edmond Roudniska

Launch of first lipsticks

Launch of the famous "Diorissimo" by Edmond Roudniska

Launch of the "Diorling" fragrance

Launch of the first Eau de Toilette for men, "Eau Sauvage" by Edmond Roudniska

The Company "Christian Dior Parfums" is purchased by the "Moët-Hennessy" Holding

Launch of the first Christian Dior makeup line

Launch of the "Diorella" fragrance, created by Edmond Roudniska

Launch of the first skin care line: HYDRA DIOR

Launch of "Dioressence" - created by Edmond Roudniska

Launch of the "Eau Sauvage Extrême" Eau de Toilette - created by Edmond Roudniska

Launch of "Poison" on the initiative of Maurice Roger, president of "Parfums Christian Dior".
"Poison" becomes a worldwide best-seller

The couture and fragrance activities, seperated in 1968, are reunited in one group that becomes the most important international luxury goods group - Launch of "Fahrenheit"

Launch of "Dune" in the moors of the French Basque coast

Big success for the lines "Tendre Poison", "Hydra Star" and "Esprit de Dune"

Launch of "Dolce Vita"

Death of Edmond Roudniska

Launch of "Dune pour homme" Eau de Toilette

Launch of "Eau de Dolce Vita" and "Hypnotic Poison"

Launch of "J'adore" - created by Calice Becker

Launch of "Dior Addict" and "Higher"

Launch of "Pure Poison" and the Eaux de Cologne for men ("Bois d'argent," "Eau Noire", "Cologne Blanche")

Launch of "Miss Dior Chérie"

Launch of "Dior Homme" 

Farnçois Demachy is appointed director for olfactory development of fragrances and cosmetics at LVMH

Launch of "Rouge Dior" with Monica Bellucci

Launch of "Pure Poison Elixir" 

Launch of "Fahrenheit 32"

Launch of "Dior Homme Intense"

Launch of "Dior Addict Shine"

Launch of "Miss Dior Chérie Eau de Printemps"

Launch of "Midnight Poison"

Launch of "J'adore l'Eau"

Launch of "Miss Dior Chérie Blooming Bouquet"

Launch of "Escale à Portofino"

Launch of "Dior Homme Sport"

Launch of "Dior Addict 2 Eau Fraîche"

Launch of "Miss Dior Chérie l'Eau"

Launch of "Escale à Pondichery"

Launch of "Fahrenheit Absolute"

Launch of "Escale aux Marquises"

Launch of the Christian Dior collection

Launch of "J'adore l'Or"

Launch of "Eau Sauvage Extrême"